Case Study

Microlight Corporation

Since its inception, Houston-based Microlight Corporation recognized it would struggle to stay competitive if it produced its products domestically. After considering its options, Microlight elected to outsource 100% of its manufacturing to foreign countries. In 2001, the company partnered with ITI to form a strategy for importing its product, a device to treat the swelling of soft tissue for sports injuries and maladies such as carpal tunnel syndrome. What might have been an expensive piece of medical equipment is now an affordable product available to medical distributors.

Mike Barbour, president of Microlight, is convinced that the partnership with ITI saves him significant time and potentially costly mistakes that could occur if he tried to accomplish business is in China on his own. The Microlight – ITI team allows Mike to focus on marketing his product to the medical field and ITI to concentrate on getting the best product at the best price.

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